Soft Cycle

I thought this ad was very sweet and imaginative. It was also somewhat dreamlike once you saw the little boy looking in at the machine as if we were just watching what he imagined was happening to all the clothes. I love ads like this that show a child's perspective because it is so easy to forget what it is like to have a childlike mindset. This advertisement is so innovative. I would never have thought to make a washing machine cycle into an imaginative under-the-sea world where the clothes softly and peacefully swim and interact as if they were part of the ocean.